HUAWEI - 2023
Complete In-Game UI System
I designed the core UI components, including:
• Main menu layout
• Game HUD (score, timer, hints)
• Level transition screens
I designed the core UI components, including:
• Main menu layout
• Game HUD (score, timer, hints)
• Level transition screens
Design Direction & Consistency
To ensure a cohesive look, I developed a visual language based on soft gradients, modern icons, and brain-themed motifs. The typography and color choices were optimized for legibility and mobile usability.
Note: Due to project confidentiality, I am unable to share all UI elements publicly.
To ensure a cohesive look, I developed a visual language based on soft gradients, modern icons, and brain-themed motifs. The typography and color choices were optimized for legibility and mobile usability.
Note: Due to project confidentiality, I am unable to share all UI elements publicly.
ZapMind Puzzle/Brain Teaser Game Project (2025)
ZapMind needed engaging 2D assets to support the launch of their puzzle and IQ challenge game. The project required a set of visual materials for social media promotion, in-game reward badges, and interactive ad creatives that would align with their branding and encourage user interaction.
What I Delivered:
• Instagram Ad Post
I created an eye-catching puzzle-based visual designed for Instagram. It features a brain teaser that invites user participation and links directly to the app — ideal for organic engagement and boosting downloads.
• Reward Badge Design
To enhance user motivation, I designed multiple in-game reward badges, including:
• A glowing "Brain Coin" badge
• A prestigious "Mastermind" badge
Each was crafted to fit seamlessly into the game's reward system and visual style.
• Promotional Motion Assets
I also designed vertical ad animations suitable for reels, stories, or paid ads. These were optimized for mobile-first viewing and reinforced the puzzle challenge theme.
I created an eye-catching puzzle-based visual designed for Instagram. It features a brain teaser that invites user participation and links directly to the app — ideal for organic engagement and boosting downloads.
• Reward Badge Design
To enhance user motivation, I designed multiple in-game reward badges, including:
• A glowing "Brain Coin" badge
• A prestigious "Mastermind" badge
Each was crafted to fit seamlessly into the game's reward system and visual style.
• Promotional Motion Assets
I also designed vertical ad animations suitable for reels, stories, or paid ads. These were optimized for mobile-first viewing and reinforced the puzzle challenge theme.
The client requested a 2D announcement design and a 128x128 sprite element for integration into their game. Their goal was to have a visually compelling, game-ready asset that aligned with their style and could stand out as a thematic highlight within their world.
To bring a unique twist, I proposed the "Mutant Dino Capsule" concept — a futuristic, biolab-inspired chamber featuring a vibrant mutant dinosaur coming to life. The capsule is filled with animated, glowing liquid canisters, lush vegetation, and sci-fi detailing, designed to evoke curiosity and mystery.
What I delivered:
A detailed pixel art environment sprite (128x128) that includes:A dynamic mutant dinosaur silhouette enclosed in a glowing biochamber.
Animated green and pink liquid canisters.
Rich environmental storytelling with foliage and light reflections.
A colorful announcement-ready visual that could also double as promotional artwork or a UI element.
Animated green and pink liquid canisters.
Rich environmental storytelling with foliage and light reflections.
A colorful announcement-ready visual that could also double as promotional artwork or a UI element.